Jefferson County is thrilled to announce Becky Roberts as its new Fair Park Director. Becky is an experienced leader in the hospitality industry, formerly serving as Executive Vice President at IDM Hospitality Management. She has delivered exceptional results across fall facets of project management, hospitality operations, marketing, and event production, making her a valuable addition to the Jefferson County Fair Park team.
During her time at IDM, Becky led the charge in the development and expansion of multiple 3-diamond and 4-diamond full-service hotel properties. This included ensuring that new development projects met stringent feasibility, program, design, and quality specifications. She also oversaw recruitment, orientation, training, and onboarding education for hotel executive teams. Furthermore, Becky implemented best practices in revenue management, budget reporting, customer service standards, and sales & marketing management.
Early in her career, Becky worked as the Special Events Director at Washington County Fair Park, so this new position is a return to her roots. She also held executive positions at the Washington County Convention & Visitors Bureau and the Wisconsin Rapids Area Convention & Visitors Bureau, spearheading the development and implementation of comprehensive marketing plans and organizing large community events.
Getting involved with the agricultural groups that form the backbone of Fair Park operations is a familiar task for Becky, who grew up helping at her grandparent’s dairy farm near Marshfield, Wisconsin. "I am honored to serve as the new Jefferson County Fair Park Director," she said. "I am excited to work collaboratively with the team to continue delivering memorable experiences for our guests and ensuring the economic engine of the Fair Park provides momentum to the communities of Jefferson County for years to come."
Becky holds a Bachelor of Science Degree in Hospitality & Tourism Management from the University of Wisconsin-Stout, with a minor in Communications. Jefferson County officials are confident that Becky's strategic vision, operational expertise, and proven leadership capabilities will further elevate the Jefferson County Fair Park as a premier destination for community celebrations and events.
