Born and raised in South Central Iowa, Pearson brings to his role a boundless enthusiasm and genuine passion for agriculture from being raised on his family’s hog and cattle farm. Previously, he has hosted “Market to Market” on public television and “Agriculture of America” on radio. Most recently, viewers have seen him behind the anchor desk with Armstrong on “This Week in Agribusiness”, featured each weekend on RFD-TV and an expansive roster of local stations.