Butter is popular this time of the year.
The 78th Alice in Dairyland Sarah Hagenow told WTKM that during the holiday season, it’s flying off the shelf. She encourages you to look for the Proudly Wisconsin Dairy badge.
"This helps sustain the livelihood of those farmers. It helps support an industry that generates billions of dollars annually to our state's economy and provides jobs. You are helping Wisconsin be a huge agricultural player on the national scale."
You can also look for the number “55” on the packaging to identify genuine Wisconsin dairy products.
WTKM's Tom Jeffery is joined by Alice in Dairyland Sarah Hagenow.
