The grocery stores have been busy through the holiday season.

CEO for the Center of Food Integrity Charlie Arnot discusses some of the factors that go into grocery store purchases.

"Consumers make purchasing decisions based on a lot of different factors. What we know is that people are more likely to buy products, and be supportive of agriculture if they believe those in agriculture share their values. We are trying to understand some of the beliefs and values of different segments of consumers."                                      

Strong consumer spending was reported during the holiday season last year, according to the National Retail Federation.