Laatsch's Piggly Wiggly, of Kewaskum, a family-run business since 1876, is celebrating its 150th anniversary with great deals that will run through Tuesday, June 23.

The celebration started with a ribbon cutting on January 24 of this year. Members of the fourth, fifth, sixth and seventh generations were in attendance. 

A special brat fry took place on Friday, June 19 and generated a big turnout. Donations were accepted for the Kewaskum Fire Department, in order to support fundraising efforts for a new UTV.

Aaron and Amy Laatsch are the current owners.

Aaron told WTKM about their decision to purchase the business in 2023.

"A big part of that is all the people I work with. We have over one hundred people that work with us here, everyone one of them made it possible for us to know that we were making the right decision."

Since its founding in 1876 by Nicholas Marx on Main Street in Kewaskum, five generations of the Marx, Geidel, and Laatsch families have dedicated themselves to serving the community. It has operated as Piggly Wiggly since June 22, 2000.  

They will be honoring the people, history and community throughout the year.